Sep 11, 2018
What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double?
Meet Daniel Oxenburgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM.
Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will!
“Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”