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#FlipMyFunnel Podcast

Apr 30, 2018

Kristen Wendel, Director of Marketing Operations at Planview, (Previously Director of Marketing Operations at VersionOne) shares how her team uses insightful tools to build a practical pipeline of marketing qualified leads and accounts.


Apr 27, 2018

Email marketing is a huge component of a campaign and when we let replies just drop, we lose the potential of future customers.

When we focus on reply marketing, we can essentially help our sales team gain more valuable information on the customer making the customer journey more specific.

When we send out newsletters...


Apr 26, 2018

Keeping customers happy is the goal, right?

Not always.

Often, a customer won’t stick around with a service provider if they don’t succeed in their goals.

Even if that customer is happy with the service.

Fortunately, we had Jason Katz—Manager of Retention Operations at Terminus—on the #FlipMyFunnel podcast to...


Apr 25, 2018

Effective enterprise leaders ask themselves two questions:

What needs to be done?
What is right for the company?

Peter Drucker gives both of these points away in the first page of his book The Effective Executive. These may seem simple. They are. And they have amazing returns.

Not only does Peter give these away, he...


Apr 24, 2018

Our guest today is Dan Ross, SVP of Commercial Sales (SMB) at Salesforce.

In this one, Sangram asks Dan three questions about his experience in a leadership role in sales for Salesforce:

1) How do you think about leadership?

2) What are the trends that have changed the way sales is done?

3) What are the best leadership...