Dec 31, 2018
Companies are hard to build and hard to sustain. They require protection from competition in the form of a moat. They require intelligence data on their ideal clients. It’s important to know who your ideal client is and what they like, but you also need to know where they go to consume it and how to engage with them...
Dec 21, 2018
Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation and acquisition. By aligning with Sales and Customer Success, she has been...
Dec 20, 2018
Meg Zelman is one of our rockstars at Terminus.
As a new mom, Meg has a lot on her plate. She likes to think of everything on her to-do list as either a glass ball or a rubber ball.
Glass balls will break if they’re dropped. Rubber balls will bounce for a little while.
At the end of the day, far more things are rubber...
Dec 19, 2018
Sangram argues the benefit of journaling as a tool for self-reflection and the achievement of goals.
Dec 18, 2018
In this one, we're replaying our most downloaded podcast episode, an interview with Lincoln Murphy in which he discusses the difference between customer success and customer happiness.