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#FlipMyFunnel Podcast

Mar 22, 2019

It’s another episode of Sangram’s Big Idea Friday. In this episode of the Flip My Funnel podcast Sangram talks about how to rewrite history.

You can rewrite history if you can reframe the problem.

We’re all really good at excuses. We constantly come up with lies that we tell ourselves for why we can't do...

Mar 21, 2019

“It’s isn’t always the biggest, baddest, or fastest mouse trap that gets the mice.

It’s the one with the stinkiest cheese.”

And this translates directly to marketing.

So says Soon Yu, author of the new book, Iconic Advantage: Don't Chase the New, Innovate the Old.  

Soon helps companies realize that they...

Mar 20, 2019

If we are human, why is it so hard to act like one? What does being human in the corporate world look like?

In Daniel Pink’s book, To Sell is Human, Pink really tried to figure out what it means to be human. It’s a really good book to read if you think that selling is only the job of a salesperson.

Using loads of...

Mar 19, 2019

Tech evangelists have been with us since the beginning of the Macintosh operating system.

While the evangelist title is undeniably cool, when is it necessary for your company to deploy one and whom should it be?

We sat down with Dan Steinman, co-author of the book Customer Success: How Innovative Companies Are Reducing...

Mar 18, 2019

You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy. You may also have a crisis strategy, a sales strategy, a hiring and recruiting strategy .… You probably have an entire desk full of strategies.

But few businesses have a word-of-mouth strategy.

Jay’s on a mission to change...