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#FlipMyFunnel Podcast

Feb 22, 2019

Here’s a big idea that can change your life and maybe the world around you:

Commitment creates movement.

Commitment is how you achieve anything meaningful in your life. Let’s say you wanted to lose weight. You have to commit to making it happen.

You worked out, you slept, you ate right, all those things happened and...

Feb 21, 2019

What if you modeled the way you made friends after account-based marketing?

Crazy, right? Maybe not.

I recently chatted with Masha Finkelstein and asked her this very question.

Her answer was incredibly insightful.

Say you just moved to a new town, you don’t know anybody, and are looking to make friends.  You never...

Feb 20, 2019

My former boss Marc Benioff, the founder of Salesforce, is a genius at turning customers into evangelists. I have learned so much from him that I now use in my own company.


This week, James and I completed another #FlipMyFunnel episode in our series discussing Marc Benioff’s Behind the Cloud book.


Here we talk...

Feb 19, 2019

How can a leader bring about change in their organization and get everyone on board?

It's Take Over Tuesday and today my host David Lewis is speaking with Ruth Rowan who handles the Group Executive Marketing at Dimension Data. 

Learn how to paint the picture of the future and get your team to understand why change is...

Feb 18, 2019

Where do great ideas come from?

From people who have seen the world from a different point of view.

That’s what Hayley Berlent says. And she would know.

Hayley was born in Potchefstroom, a small town in South Africa. So small, in fact, that it only had one stop light.

Later in life, Hayley moved to the United States -...